Wipe that transition off your face!
In the late 19th century buildings with cast-iron facades were popular and a crowd always gathered at the site to observe the final stages of construction. The story is told of a little boy watching the crane hoisting the ironwork who turned to his mother and said excitedly, “Look mommy, they’re putting on the architecture!”
Now as “virtual crowds” come together at their television screens there are many who would observe the visual clutter and remark, “Look, they’re putting on the content.”
Overloading the television screen with imagery seems to be a current sin of news programs, especially those covering business and economics, where the charts, graphs titles and boxes overflow and fall from the screen like so much peeling wallpaper.
This is the kind of thing I'm talking about.
Even a simple program can literally be chopped up by its own graphics. I was watching a political discussion on a cable network during which the participants appeared on the screen in little boxes like the page of a comic book. But the director could not simply cut from one person to another but had to slide the picture through what looked like a crumpled Wonder Bread wrapper.
What is called a “transitional wipe” has long been part of the basic visual language of television. Once upon a time a dissolve meant a passage of time. A wipe was a change of time and place. But now we see pictures sliding and shuffling, bouncing about the screen with no real meaning. How often have you missed a pitch or the swing of a bat during a baseball game because the team’s logo had to finish its slide into home plate? Most distracting is that these wipes are supposed to also make a noise: bafoom, shuuuppp, ztgwngg… Today’s TV technology allows sound effects to hook onto images and every switch becomes a crash.
Public Television has been a bit more restrained than our commercial brethren. At WSKG-TV we believe we know what the viewers expect of us, and nobody really expects flying boxes of kerchunking heads talking at once.
There has been a tremendous advance in electronic technology in recent years. We now have digital, high-definition TV sets, DVD recorders, Tivo and IPTV. For us in the business the toolkit is bottomless. For the viewer there are more choices and more flexibility than ever. But has anyone yet come up with a way for the folks at home to shut off those logos, promos, bugs and snipes that crawl all over the picture?
The news ticker at the bottom of the screen can be especially distracting. Someone asked me if there was a way to get rid of it.
“Just tape the program,” I suggested.
“You mean, record a VHS cassette? Will that eliminate the ticker?”
“No. I mean just take a length of masking tape and stick it over the bottom of the screen. It works every time”
